In order to balance critical space use programming with operational profitability for a new skier services building at Monarch Mountain, SE GROUP combined an analysis of operational profitability by revenue center with the planning and programming of additional skier services space. This assessment began with an in-depth analysis of the operating metrics for each revenue center which was then benchmarked against national and regional averages. Using this basis, several scenarios were developed and assessed to evaluate various building sizes and programming mixes with the goal of creating an optimum balance between initial capital investment, operational profit, and providing needed ski service functions. The final analysis provided anticipated rates of return and net present value for three individual building concepts.
